Dietary Assessment Ltd

Helping reduce diet-related disease

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Our team

Meet the dedicated team behind myfood24

Founded by Prof Janet Cade, Dietary Assessment Ltd was spun-out from the University of Leeds in 2017 to continue the development of myfood24 for use research use. Since then, Dietary Assessment Ltd has launched myfood24 for teaching and are soon to be launching a new product into the healthcare market. We have a devoted team of experts who are committed to ensuring the success of the company and continuing the high standard of development for myfood24.


Prof Janet Cade

Prof Janet Cade

Founder & Director

Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Janet is responsible for engaging with international academic networks to promote robust research and helping cross the divide into healthcare.


Steve Kerridge

Steve Kerridge

Managing Director

Steve has 24 years of commercial management experience, including 13 years in CEO/Managing Director roles. Steve has overall responsibility for the business with a particular focus on new market entry and partner development.  

Andy Duley

Andy Duley


Andy has almost 20 years experience of university spin-outs and is Director of Commercialisation at the University of Leeds. Andy is responsible for ensuring the successful commercialisation of the Company and managing the relationship with the University.

Sarah Beer

Sarah Beer

Nutritionist & Customer Support Manager

Sarah is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Sports Science and an MSc in Nutrition. Sarah is responsible for processing customer requests and is involved in the maintenance of the myfood24 database.


Lauren Gibson

Lauren Gibson

Nutritionist & Marketing Manager

Lauren is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Biochemistry and an MSc in Nutrition. Lauren is responsible for delivering the company's marketing plan and a number of other key development areas.

Grace Williams

Grace Williams

Nutritionist & Database Assistant

Grace is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Nutrition. Grace is responsible for further developing our dataset through the sourcing, addition, analysis and quality checking of food and drink items.

What we stand for

Our vision is to help reduce diet-related disease, globally.

We believe that the key to this is enabling researchers, teaching and health professionals to better track, monitor and analyse nutritional intake to improve health. At the centre of everything we do are our core values, which guide our behaviours and choices to achieve our vision.


Scientific integrity with evidence-based information


We maintain scientific rigour by providing trustworthy and evidence-based information

Customer focus

Customer focus

We are committed to meeting our customer’s needs, to do this we build a thriving community of users

myfood24 works to achieve excellence


All our staff are committed to working diligently to achieve excellence

myfood24 is ethical


Every decision and action made is done so ethically. We believe fairness, honesty and respect are the backbone to this

Interested in using myfood24? Why not get in touch or try our free demo.

Get in touch  Try myfood24

Find out more

The mobile optimised version of myfood24 is coming soon, the images of myfood24 on a mobile device are of the new design and do not reflect the current live system. We recommend to continue using myfood24 on a computer, laptop or tablet.