Our team
Meet the dedicated team behind myfood24®
Founded by Prof Janet Cade, Dietary Assessment Ltd was spun-out from the University of Leeds in 2017 to continue the development of myfood24® for use research use. Since then, Dietary Assessment Ltd has launched myfood24 for teaching and are soon to be launching a new product into the healthcare market. We have a devoted team of experts who are committed to ensuring the success of the company and continuing the high standard of development for myfood24.
Prof Janet Cade
Founder & Director
Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Janet is responsible for engaging with international academic networks to promote robust research and helping cross the divide into healthcare.
Steve Kerridge
Managing Director
Steve has 24 years of commercial management experience, including 13 years in CEO/Managing Director roles. Steve has overall responsibility for the business with a particular focus on new market entry and partner development.
Andy Duley
Director
Andy has almost 20 years experience of university spin-outs and is Director of Commercialisation at the University of Leeds. Andy is responsible for ensuring the successful commercialisation of the Company and managing the relationship with the University.
Stuart Rook
Finance Director
Stuart has over 15 years experience working with new start-up businesses whilst acting as a portfolio Finance Director. Stuart brings his knowledge and experience to help with accounting, budgeting, fund raising and general commercial finance advice.
Keith Nurcombe
Strategic Healthcare Advisor
Keith has over 30 years experience working in healthcare markets in the UK, EU and globally, working for a number of large pharmaceutical and healthcare companies as well as start-up businesses. Keith brings his wealth of knowledge and experience to deliver strategic support for entering healthcare markets.
Sarah Beer
Nutritionist & Customer Support Manager
Sarah is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Sports Science and an MSc in Nutrition. Sarah is responsible for processing customer requests and is involved in the maintenance of the myfood24 database.
Lauren Gibson
Nutritionist & Marketing Manager
Lauren graduated from the University of Leeds with a BSc in Biochemistry and an MSc in Nutrition. Lauren is responsible for developing and delivering the company's marketing plan and a number of other key development areas.
Grace Williams
Nutritionist & Database Manager
Grace is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Nutrition. Grace is responsible for further developing our dataset through the sourcing, addition, analysis and quality checking of food and drink items.
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