Dietary Assessment Ltd

Helping reduce diet-related disease

Try myfood24 for free

Our team

Meet the dedicated team behind myfood24®

Founded by Prof Janet Cade, Dietary Assessment Ltd was spun-out from the University of Leeds in 2017 to continue the development of myfood24® for use research use. Since then, Dietary Assessment Ltd has launched myfood24 for teaching and have launched a new mobile app and web-portal for the healthcare market. We have a devoted team of experts who are committed to ensuring the success of the company and continuing the high standard of development for myfood24.


Prof Janet Cade

Prof Janet Cade

Founder & Director

Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Janet is responsible for engaging with international academic networks to promote robust research and helping cross the divide into healthcare.


Steve Kerridge

Steve Kerridge

Managing Director

Steve has 24 years of commercial management experience, including 13 years in CEO/Managing Director roles. Steve has overall responsibility for the business with a particular focus on new market entry and partner development.  

Andy Duley

Andy Duley


Andy has almost 20 years experience of university spin-outs and is Director of Commercialisation at the University of Leeds. Andy is responsible for ensuring the successful commercialisation of the Company and managing the relationship with the University.

Stuart Rook

Stuart Rook

Finance Director

Stuart has over 15 years experience working with new start-up businesses whilst acting as a portfolio Finance Director. Stuart brings his knowledge and experience to help with accounting, budgeting, fund raising and general commercial finance advice. 


Keith Nurcombe

Strategic Healthcare Advisor

Keith has over 30 years experience working in healthcare markets in the UK, EU and globally, working for a number of large pharmaceutical and healthcare companies as well as start-up businesses. Keith brings his wealth of knowledge and experience to deliver strategic support for entering healthcare markets.

Sarah Beer

Sarah Beer

Nutritionist & Customer Support Manager

Sarah is an AfN Registered Nutritionist who graduated from the University of Leeds with a BSc in Sports Science and an MSc in Nutrition. Sarah is responsible for processing customer requests and is involved in the maintenance of the myfood24 database.


L Gibson - DA Ltd-1

Lauren Gibson

Nutritionist & Marketing Manager

Lauren graduated from the University of Leeds with a BSc in Biochemistry and an MSc in Nutrition. Lauren is responsible for developing and delivering the company's marketing plan and a number of other key development areas.

Grace Williams

Grace Williams

Nutritionist & Database Manager

Grace is an AfN registered Associate Nutritionist who graduated from the University of Leeds with a BSc in Nutrition. Grace is responsible for further developing our dataset through the sourcing, addition, analysis and quality checking of food and drink items.

What we stand for

Our vision is to help reduce diet-related disease, globally.

We believe that through research and education we can change the way people think about food and nutrition to improve long-term health. We do this by delivering a user-friendly, robust tool that will help researchers, educators and healthcare professionals to encourage change and improve physical and mental health.


Value - Evidence-based


Current, accurate, academic data is the foundation of everything we do.

Value - Honesty


We believe in fairness, honesty & respect in all areas of our work.

Value - Collaboration


We are committed to collaboration to encourage continual learning & excellence.

Interested in using myfood24? Why not get in touch or try our free demo.

Get in touch  Try myfood24


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Awards & recognition

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