New Study: Pure fruit juice and fruit consumption and the risk of CVD: the European Prospective Investigation into Cancer and Nutrition–Netherlands (EPIC-NL) study
There is strong evidence to suggest that fruit and vegetable consumption reduces the risk of a variety of diseases including cardiovascular disease (CVD). The World Health Organization (WHO) recommends that individuals should consume at least 400g of fruit and vegetables daily, this led to the ‘5 a day’ campaign in the UK.
For some, consuming fruit juice as part of the recommended fruit and vegetable intake may make it more achievable. However, whether fruit juice is an acceptable alternative to whole fruit and carries the same health benefits as whole fruit, remains unclear.