Meet the Team

Where innovation meets dedication

Meet the Dedicated Team Behind myfood24

At myfood24, we are proud of the talented individuals who make up our dedicated team. Each member of staff brings with them a wealth of experience, creativity, and expertise, and together are committed to driving the company’s success. We believe in fostering a collaborative environment that promotes innovation, integrity, and a shared commitment to our customers, and everyone plays a key role in continuing to deliver the high standards of development set out for myfood24.

Get to know the faces behind the company, discover their unique skills, and learn about their passion for the work they do.

Prof Janet Cade

Professor Janet Cade

Founder & Director

Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Her research explores the relationship of diet to chronic disease development. She has run the UK Women’s Cohort Study for over 20 years. A particular focus has been development of new diet assessment methods, including myfood24. She has also developed the Nutritools website supporting dietary assessment through guidance and access to validated interactive dietary assessment tools. She established the first World Health Organisation Collaborating Centre in Nutritional Epidemiology. This work includes developing a Nutrient Profile and Promotion model to evaluate commercially available baby foods.

She has published over 500 papers, abstracts and book chapters and generated over £6 million in research income (the majority as PI). She has previously served on the UK Committee on Toxicity of Chemicals in Food (COT). She is Honorary Secretary for the Association for Nutrition, the professional body for nutritionists; protecting the public and promoting high standards in evidence-based science and the professional practice of nutrition.

Janet is responsible for engaging with international academic networks, promoting robust research, and helping cross the divide into healthcare.

In her spare time, Janet likes playing her violin in chamber groups with friends and walking the dogs.

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Andy Duley



Andy boasts an impressive career spanning nearly two decades, focused primarily on the complex dynamics of university spin-outs. His extensive experience has allowed him to witness firsthand the potential of academic innovations and how they can be transformed into viable commercial ventures. This deep understanding, combined with his continual pursuit of knowledge, has cemented his reputation as an expert in the field.

At the University of Leeds, Andy assumes the role of Director of Commercialisation. Under his leadership, he not only oversees operations; he actively shapes the trajectory of the Company’s commercial actions. His keen business acumen and deep-seated commitment to excellence ensure that every venture is given the best chance to succeed. With a grounded understanding of the practicalities of commercialisation, Andy is a guiding leader for the entire team.

Andy is also the linchpin in the Company’s ongoing relationship with the University of Leeds. He diligently works to ensure that this bond remains strong and effective, recognising the importance of academic and commercial sectors collaborating harmoniously. With a clear understanding of the nuances of both worlds, Andy plays an indispensable role in bridging the gap, ensuring that the Company and the University move forward together, maximising their collective potential.

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Stuart Rook


Finance Director

Stuart is a highly seasoned professional with an impressive track record of over 15 years dedicated to working with new start-up businesses as a portfolio Finance Director. His extensive experience in this sector makes him an invaluable asset to companies seeking guidance in accounting, budgeting, fund raising, and general commercial finance advice. His tailored approach and deep understanding of start-up challenges enable him to provide strategic financial advice that supports long-term success..

Throughout his career, Stuart has demonstrated a keen understanding of the unique challenges faced by new ventures. His deep comprehension of financial intricacies allows him to develop tailored solutions that align with the specific needs of each business. His role as a portfolio Finance Director enables him to draw upon a diverse range of experiences, providing him with valuable insights into different industries and business models. By combining his financial acumen with in-depth knowledge of the business landscape, Stuart helps companies make informed financial decisions that lay the foundation for sustainable growth.

Stuart is an outgoing individual who enjoys socialising with friends. He also has a fondness for travel, in particular family holidays. Stuart is a keen golfer, and the intricacies of the game fascinate him, providing a source of enjoyment and personal growth.

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Alice Hamilton

Alice Hamilton

Chief Operating Officer

Alice has over 8 years’ expertise working with start-up and scale-up health tech businesses, enhancing the healthcare landscape in the UK. She is driven by a passion for improving long-term health outcomes through education and the adoption of emerging technologies.

Her approach revolves around customer centricity, prioritising operational excellence and collaboration throughout the entire customer journey. Her goal is to create efficient, pleasing, and seamless experiences at every customer touchpoint.

By actively listening to and engaging with customers, she gains valuable insights that inform strategic decision-making and the development of personalised solutions. She embraces technology’s potential to empower individuals to take control of their health, which underscores her dedication to improving future health outcomes and driving positive, sustainable change.

In her spare time, she’s a keen sailor, who can most frequently be found around the East Coast on her day boat with her border collie as crew. More adventurous journeys have seen her crossing the South Pacific Ocean and the North Sea. When she’s not on the water, she loves to grow her own vegetables and cook big dinners for her friends and neighbours.

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Lauren Tang

Lauren Tang

Business Development Director

Lauren’s wealth of experience as a business development professional sets her apart in the healthcare industry. With a remarkable background in healthcare, pharmaceuticals, and health-tech, she has honed her skills and knowledge over the course of more than ten years. Her expertise in these sectors allows her to navigate the complex landscape of the healthcare industry with ease. Having recently completed her MBA degree, with a focus on health-tech, Lauren has further augmented her proficiency and gained a deeper understanding of the intersection between business and healthcare.

One of Lauren’s greatest strengths lies in her ability to build and nurture relationships with her clients. She genuinely values the connections she establishes and takes the time to understand their unique needs and challenges. By fostering a deep understanding of her clients’ businesses and goals, she can provide tailored solutions that address their specific requirements.

She also enjoys networking, and embraces opportunities to connect with professionals from diverse backgrounds. Attending various events not only allows her to stay abreast of industry developments, but seek out ways to add value and contribute to the success of her clients and colleagues. Her dedication to delivering effective solutions and going the extra mile to ensure client satisfaction is a testament to her unwavering commitment to excellence in business development.

Outside of work Lauren has a busy life with her husband, two children and pet beagle. She enjoys Pilates reformer classes a few times a week and currently spends a large amount of time project managing a house renovation!

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Sarah Beer

Sarah Beer

Customer Support Manager

Sarah, an accomplished AfN Registered Nutritionist, possesses a strong academic background, having earned a BSc in Sports Science and an MSc in Nutrition from the University of Leeds.

Within her role, Sarah plays a pivotal part in managing enquiries from potential clients and existing customers, guaranteeing their requirements are efficiently and professionally met. Additionally, she actively contributes to the ongoing enhancement of myfood24, overseeing its three distinct versions tailored for research, teaching, and healthcare applications.

With her analytical mindset, meticulous attention to detail, and profound knowledge of nutrition science, Sarah actively supports the advancement and growth of myfood24, ensuring its alignment with the latest innovations and industry standards. Through her methodical approach, Sarah empowers users across various domains to make well-informed decisions, conduct precise research, and deepen their understanding of nutrition and its profound impact on human health.

Outside of work Sarah is enjoying learning new skills during her house renovation, exploring her local countryside in the Yorkshire Dales and North Yorkshire Moors, and socialising with friends at a good pub.

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Grace Williams


Database & Security Manager

Grace’s integral role within the company is complemented by her status as an AfN registered Associate Nutritionist and her impressive academic background, including a BSc in Nutrition from the University of Leeds. Using her deep understanding of nutrition science, Grace plays a pivotal role in overseeing the management and expansion of the company’s UK and international datasets, ensuring their accuracy, relevance, and adherence to industry standards.

With the invaluable support of the data team, Grace actively explores new data sources, conducts comprehensive analyses, and devises innovative strategies to enrich the scope and depth of the datasets. By remaining at the forefront of cutting-edge nutrition research, Grace ensures that myfood24 maintains its position as a leader in data-driven insights within the field.

In addition, Grace shoulders the responsibility of maintaining the company’s robust security protocols, upholding compliance with data protection regulations to safeguard the confidentiality, integrity, and availability of our invaluable data assets. Her unwavering dedication to data security establishes Grace as an indispensable asset to our team and a trusted ally amidst the dynamic digital landscape of today.

In her spare time, Grace enjoys cooking with her flatmates, reading, staying active through running and spin classes, and engaging in lively pub quizzes with her friends.

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