Meet the Team
Where innovation meets dedication
Meet the Dedicated Team Behind myfood24
At myfood24, we are proud of the talented individuals who make up our dedicated team. Each member of staff brings with them a wealth of experience, creativity, and expertise, and together are committed to driving the company’s success. We believe in fostering a collaborative environment that promotes innovation, integrity, and a shared commitment to our customers, and everyone plays a key role in continuing to deliver the high standards of development set out for myfood24.
Get to know the faces behind the company, discover their unique skills, and learn about their passion for the work they do.

Professor Janet Cade
Founder & Director
Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Her research explores the relationship of diet to chronic disease development. She has run the UK Women’s Cohort Study for over 20 years. A particular focus has been development of new diet assessment methods, including myfood24. She has also developed the Nutritools website supporting dietary assessment through guidance and access to validated interactive dietary assessment tools. She established the first World Health Organisation Collaborating Centre in Nutritional Epidemiology. This work includes developing a Nutrient Profile and Promotion model to evaluate commercially available baby foods.

ANDY DULEY
Director
Andy boasts an impressive career spanning nearly two decades, focused primarily on the complex dynamics of university spin-outs. His extensive experience has allowed him to witness firsthand the potential of academic innovations and how they can be transformed into viable commercial ventures. This deep understanding, combined with his continual pursuit of knowledge, has cemented his reputation as an expert in the field.

STUART ROOK
Finance Director
Stuart is a highly seasoned professional with an impressive track record of over 15 years dedicated to working with new start-up businesses as a portfolio Finance Director. His extensive experience in this sector makes him an invaluable asset to companies seeking guidance in accounting, budgeting, fund raising, and general commercial finance advice. His tailored approach and deep understanding of start-up challenges enable him to provide strategic financial advice that supports long-term success..

Alice Hamilton
Chief Executive officer
Alice has over 10 years’ expertise working with start-up and scale-up health tech businesses, enhancing the healthcare landscape in the UK. She is driven by a passion for improving long-term health outcomes through education and the adoption of emerging technologies.

Leon Campbell
Head of Business Development & Sales
Leon is an accomplished Business Development professional with over 18 years of experience across diverse industries including Cyber Security, SaaS, Data Analytics and Health Tech. His expertise encompasses new business acquisition , account management, strategic planning , team leadership and mentoring.

GRACE WILLIAMS
Nutritionist & Head of nutrition and operations
Grace is a nutritionist with over 5 years of experience and a BSc in Nutrition from the University of Leeds. Using her deep understanding of nutrition science, Grace oversees the management and expansion of the company’s UK and international datasets, ensuring their accuracy, relevance, and completeness.

Lucy clarkson
Nutritionist & database Manager
Lucy is a qualified Sport and Exercise Nutritionist (SENR) through her academic studies in Sport and Exercise Science (BSc) at the University of Bath and Sport and Exercise Nutrition (MSc) at Leeds Beckett University. An in depth understanding of nutrition contributes to the level of support Lucy provides to assist with the ongoing growth and maintenance of myfood24’s UK and international datasets.

Jessica Eardley-Thompson
Nutritionist & Junior Account Manager
Jessica is a dedicated registered nutritionist with a genuine passion for promoting health and well-being. She developed an interest in nutrition early on, inspired by her love for cooking and sports, which naturally led her to pursue a Nutrition BSc at Liverpool John Moores University, obtaining a First. Her enthusiasm for the field continues to drive her commitment to helping others lead healthier lives. With over 10 years of experience in customer-facing roles,

Anna Freeman
Interim Chief Executive officer
Anna Freeman has been described as exceptional, driven and personable. Born and brought up near London sporty and musical, Anna represented England in Table Tennis as a teenager and for many years was a lead singer in a gospel choir. In her thirties she took up boxing, having her first competitive bout just nine months later.
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