Commercial

Many organisations have implemented some sort of wellbeing programme. These can range from simple initiatives, such as bowls of fruit in the morning, through to health assessments and fitness regimes.

Whilst the general view is that any intervention of this sort must be beneficial, accurately monitoring the impact of these programmes can be very difficult especially when it comes to diet. There are many food diary tools/apps available that can track things like sugar or protein intake. Whilst these provide important information, they do not provide a complete picture. For example, someone's sugar intake may be average for their age and sex but their intake of certain key vitamins or trace metals could be lower than recommended. Most tools would fail to pick this up.

myfood24, developed by Dietary Assessment Ltd, is different. It has been designed to support the monitoring and tracking of food and drink consumption, not just commercial ‘back of pack’ food label nutrient data (i.e. energy (kcal), protein (g), fat (g), saturated fat (g), carbohydrate (g), total sugars (g), fibre (g) and sodium (mg)) but also over 100 additional macronutrient and micronutrient attributes such as vitamins and trace metals. This means that it can provide extensive information on nutritional intake and play an invaluable role in any health monitoring or wellbeing programme.

myfood24 was developed by researchers at the University of Leeds and has been validated against a suite of ‘gold standard’ reference measures of diet - biomarkers. This academic heritage and evidence-based validation and rigour means that organisations can be confident that myfood24 will provide accurate and credible results.

If you'd like to discuss how myfood24 could support your organisation's wellbeing activities, please email us at myfood24@leeds.ac.uk or click here.